Hailing from Canada's heart and the coldest major city in the country — Winnipeg, 26-year-old philanthropist Ben Sabic believes in empowering others to help shape leaders, leaving a lasting legacy, and incorporating a social good component within each venture he pursues. From an early age, he dedicated his life to giving back to the community and influencing today's and future leaders.
He is a first-generation post-secondary student and an aspiring sport administrator with a family sports history dating back to the Sarajevo 1984 Winter Olympics (Bosnia and Herzegovina's capital, then Yugoslavia). He has an immense desire to help shape a more equitable sports world, creating opportunities where all individuals can participate in sport, whether it be on or off the playing field. For as long as he can remember, he has been enamoured by sport's ability to bond individuals from all walks of life, foster the development of new connections, and bolster the growth of communities on a variety of scales.
Ben is also an engaging brand ambassador, who embodies a passion for experimental marketing — particularly its ability to foster a strong, lasting connection with consumers. His previous experience in the field includes participating in and leading activations for Rogers Hometown Hockey, Hockey Night in Canada, Skip, Red Bull, the 103rd Grey Cup Festival, Cavalia, Cirque du Soleil, Yes Calgary 2026, and other brands.
Community involvement has been an integral aspect of his life since elementary school, which began with his first volunteer experience through a local safety patrol program. Since then, he has rappelled down a 17-storey office building for Manitobans with disabilities, supported a range of campaigns and events for various organizations, and held different roles in the amateur sports community — from high school coach to game official to tournament organizer.
Ben has previously served as Chair of Kids Help Phone's National Youth Council and led a presentation for over 16,000 youth and educators at WE Day Manitoba. He also moderated a keynote panel at the Centre for Innovation in Campus Mental Health's national conference. In 2017, he was presented with a regional youth volunteer of the year award by Kids Help Phone, and in 2018, with the Future Leaders of Manitoba award.
In August 2020, he established the Ben Sabic Foundation. He launched the Sabic Leadership Scholarship for young Canadians who make a difference in their community and embody leadership potential, along with the Ben Sabic Bursary for students who have a demonstrated financial need and are studying sport management or recreation services.
He is available for virtual speaking engagements at educational institutions, businesses, conferences and other events throughout Canada and internationally during the COVID-19 pandemic.